Softball Australia is pleased to announce a formalised partnership with GAME Clothing, an Australian owned and operated apparel company that not only kits out the National teams, but also Victorian state teams.
Already a supplier of uniforms for the Aussie Diamonds Development Tours, GAME will now suit up the Travelodge Aussie Spirit, Aussie Steelers and their respective junior pathway programs as well as staff uniforms.
The 2021 Summer Slam range will also be produced by the manufacturer.
The significant deal also sees GAME Clothing working with Softball Victoria competing in National Championships across all age groups.
“This is a great development for us at Softball Australia and Softball Victoria. Being based in Australia, GAME will provide reliable, efficient and affordable products to both players and fans,” said David Pryles, Chief Executive Officer at Softball Australia.
“From a Softball Australia perspective, we’re delighted to be able to join forces with Victoria and assist them in a significant partnership that will certainly benefit their respective stakeholders.”
Softball fans will be able to purchase all replica apparel and supporter wear through an exclusive Softball Australia online store.
“To partner with an Australian owned and operated apparel company is a great fit for Softball Australia and our high performance programs,” added Pryles.
“GAME Clothing has provided outstanding products and service already through the Aussie Diamonds Tours and we’re excited to see that extend to the Travelodge Aussie Spirit, Aussie Steelers and our supporters through the online store.”
Softball Victoria CEO Nick Frayne said joining Softball Australia in the apparel partnership is a first step to securing further commercial agreements for the state.
“We’re looking forward to continuing to work with Softball Australia in the commercial space for the betterment of the sport in Victoria,” said Frayne.
“The joint partnership with GAME Clothing is hopefully one of many we’ll be able to take advantage of in the future, and provides our elite athletes with access to high quality apparel that they can be proud to wear representing the Big V.”
GAME Clothing has a 25 year legacy providing quality sports garments and service to all grades of sport with an extensive list of valued customers and partnerships including the Sunshine Coast Lightning, Central Pulse, Hockey Victoria and Volleyball Queensland. The accredited Ethical Clothing company has also worked with the Brisbane Bullets, Brisbane Bandits, Queensland Firebirds, Netball Queensland and the Australian Defence Force.
Mellissa Pashen, Director of GAME Clothing, said they were looking forward to working with Softball Australia on an expanded partnership.
“We were thrilled to have the up and coming generation of talent wearing our Australian made products and to now extend that to the Australian men and women is fantastic. The Aussie staff and players will be GAME Ready, knowing the uniforms they wear are supplied and manufactured in the country they are proud to represent.” said Pashen.
To celebrate the new partnership, GAME Clothing have Australia hoodies and beanies on sale now through the online store.
“We’re looking forward to providing fans, friends and family with replica and supporter gear starting with hoodies and beanies available now,” added Pashen.
The Softball Australia online store is live now on GAME Clothing’s website.