Softball Australia appoints new CEO

Softball Australia appoints new CEO

Softball Australia has announced a management restructure, which includes a new Chief Executive Officer, as Australian softball moves into one of the most important eras in its long history.

David Pryles has been appointed CEO of Softball Australia, starting on June 4.

Current CEO Chet Gray will move into a new role that assumes direct responsibility for softball’s High Performance Program and major events.

David Pryles.

The Softball Australia Board believes the changes will maximise the Aussie Spirit’s chances of international success, starting with the XVI Women’s Softball World Championship this year and potentially the 2020 Olympic Games.

Pryles joins Softball Australia from the PGA of Australia, where he is Commercial Director – Australasia for the PGA of Australia and European Tour.

Widely recognised as a highly qualified sports executive, Pryles has a track record in leading teams and delivering outstanding commercial outcomes for both high-profile companies and major sporting brands.

Before his career move into sport he spent seven years in corporate finance and investment.

Pryles says he is honoured to have been chosen for the role at such an exciting time for Australian softball.

“I’m looking forward to working together with Chet to achieve our aims of increased participation, commercialisation of the sport and qualifying for the Olympic Games,” he says.

“It’s such an exciting time to be joining Softball Australia and we’ll be working with stakeholders across the country to do everything we can to achieve our goals.”

Softball Australia Chairman John Hollingsworth says the management changes are aimed at meeting the challenges involved in qualifying for the 2020 Tokyo Olympics and achieving sustained success internationally.

“I am pleased that David will be joining us at such a pivotal time for Softball in Australia,” Hollingsworth says.

“The board believes the new structure will benefit softball in the long term and give us the best chance of success at this year’s Women’s World Championship and in qualifying for the 2020 Olympic Games.”

Hollingsworth says Gray will assume responsibility for Softball Australia’s expanding major events programs, including the Asia Pacific Cup and the Aussie Spirit’s participation in the US National Pro Fastpitch league.

“The sport has moved forward in a number of key areas during Chet’s tenure as CEO,” Hollingsworth says. “I know Chet will bring enormous passion to his new portfolio and make a significant contribution to our High Performance programs and major events.”