First Ever fits out Softball Australia

First Ever fits out Softball Australia

Softball Australia is pleased to announce First Ever as the Official Apparel Partner of the National Sporting Organisation.

One of Australia’s leading sports performance brands, First Ever will now supply all Australian team uniforms, including the Aussie Diamonds development tours, International Friendship Series and the innovative world first, Summer Slam – Fully Loaded Softball.

As well as supplying premium quality uniforms for Softball Australia athletes, First Ever will also stock merchandise for softball fans to purchase online and at select tournaments.

First Ever prides itself on integrating global fashion trends through performance garments allowing them to be at the forefront of the end consumer’s needs.

Notably, First Ever is the Official Apparel Provider for the National Basketball League (NBL) and has developed all the on-court and fan merchandise ranges.

“This partnership between Softball Australia and First Ever will see a new refreshed and innovative look of all the on-field garments for the Summer Slam competition, Development Tours and National programs,” said David Pryles, Chief Executive Officer at Softball Australia.

“We’re delighted to announce that all softball Associations and Clubs around Australia will now be able to partner directly with First Ever too.”

Justin Kestelman, Chief Executive Officer of First Ever, said they are excited to partner with Softball Australia and capitalize on the recent success of the Summer Slam – Fully Loaded Softball Series and assist in kitting out athletes involved in National programs.

“We are very excited to be partnering Softball Australia on bringing an elevated design aesthetic and product to the sport,” said Kestelman.

“Softball is on the rise with the recent success of their inaugural Summer Slam tournament and we look forward to collaboratively creating new ranges for fans of softball.”

Every Association and Club in Australia will have access to their own dedicated ecommerce platform, quick turnaround time on products and an apparel solution that will favour the sport as a whole. Contact for further inquiries.